AVENUE Magazine – Popi by Eshi Otawara

POPI designed by Eshi Otawara

POPI designed by Eshi Otawara

POPI - A symbol of rememberance, you will never be forgotten in this dress.

POPI - A symbol of rememberance, you will never be forgotten in this dress.

AVENUE Magazine - Popi by Eshi Otawara

AVENUE Inc. takes great pleasure to introduce another captivating creation from the design house of Eshi Otawara. Simply titled POPI, Eshi explained that her reason for naming the dress POPI instead of the English spelling of the flower poppy was that Japanese people say it this way. Eshi’s homage to Japanese style is seen in her Spring/Winter collection where she has incorporated symbols from Japan into her designs creating a harmonious fusion of fashion and art.

Eshi’s POPI dress is reminiscent of the Oriental Poppy with it’s splendid array of salmon, pink, red, scarlet orange, deep maroon and white colors. Bee’s are highly attracted to the poppy flower and never surprised at Eshi’s attention to detail, included in the dress is a stunning bee ring to remind one of their place in natures cycle when wearing this creation.

As with all Eshi’s designs, they transcend from her minds eye into the Metaverse as supurbly constructed pieces that fit like a jig saw puzzle and even in movement, everything remains as it should. There is no doubt that Eshi has mastered the mechanics of clothing construction for the avatar which surely means that you will never be disappointed with your purchase.

The bold poppy hat featuring an amazing veil of white netting that softens the face and creates a certain mystery is the jewel in the crown. One can only imagine what the meaning behind the needle like adornments is and I am almost too scared to ask, such is my enjoyment of making my own interpretations of Eshi’s work.

In closing, POPI is impeccably constructed and is a credit to Eshi’s talents. As an aside, whilst searching locations to shoot the dress, in the space of 20 minutes three people unknown to me messaged in IM to say ‘WOW, I love that dress’. That says it all right there.

Written and styled by AVENUE Model, Chalice Carling.

AVENUE Magazine - Popi by Eshi Otawara


LA DOLCE VITA – An Italian Fashion Spectacular

LA DOLCE VITA  -  An  Italian Fashion Spectacular

AVENUE Models presents LA DOLCE VITA to the runway. A compilation of SL’s finest Italian designers, both veterans and new, get together on one stage to showcase their latest collections.

La Dolce Vita, Italian for ‘The Sweet Life’, was hailed as the most widely seen and acclaimed European film of the 1960’s, directed by Federico Fellini. Few realize that Fellini’s initial inspiration for the movie was a dress created by designer Cristóbal Balenciaga. Balenciaga was an innovator in his use of fabrics, is noted for contributions to the fashion industry such as the tunic dress and high-waisted baby doll dress, and his sculptural creations were considered masterworks of haute couture in the 1950’s and 1960’s. La Dolce Vita, reminiscent of Balenciaga’s trendsetting creations, depicts the lives of Roman celebrities in the early 60’s. Fellini filled the screen with vibrant colors and elegant motions giving one a feeling of sweet dreaminess.

Please join AVENUE Models as they showcase LA DOLCE VITA filling your screen with the same elegance and vibrance of SL’s finest Italian collections from Addoro Design, Alatiel Fashions, Anubis Style, Bolero Collection, DD Style, Diorsis Hair Design, Jador Fashion, Lady Thera, and Preciosity of Style. This stellar fashion presentation, conceptualized by director Rusch Raymaker, AVENUE CEO, and managed by AVENUE Designer Liaison Livia Mastroianni, will be given an avant garde treatment in choreography and set design in collaboration with dance choreographer Pyper Dollinger and special appearance by the entertaining and graceful SPIRIT Dazzlers.

When: 8 March 2009 – 1pm SLT

Where: First Meta 11

For more informtion please pick up our in-world invitation.


Exxess Designs – Of Vamps & Vixens – AVENUE Models

Imagine stepping onto the set of “Phantom of the Opera” meets “Bram Stoker’s Dracula” and you would be forgiven for thinking ‘where’s the fashion show?’ The EXXESS Designs fashion show aptly titled “Of Vamps & Vixens” produced by AVENUE Models once again proved to be a creative and inspired partnership.

Held on the 7th of December 2008, the set at Royal Dreamscape was dark, brooding and exuded Gothic romanticism, the perfect venue to showcase the latest releases from EXXESS Designs creator, Layja Vidor. Revering the darker side of feminine sexuality, AVENUE Models Georgie Lyle, Shenandoah Saintlouis, Kryptonia Paperdoll, Olyvia Zenovka, Queenie Extraordinaire, Liane Maertens. Leah McCullough, Chamonix Boudreaux and Valeria Pienaar commanded the runway to great effect.

The audience was transported to a darker world and was captivated by a profusion of black velvets, lace, fishnets and leather, accessorized with tightly laced corsets, gloves, precarious stilettos and silver jewelry. “Vamps and Vixens” was an outstanding success and those present made their feelings known by the acclamation emanating from the gallery.

Treated to an amazing after party hosted by DJ Diaphoni Galicia, guests and models celebrated the brilliance of Lavja Vidor’s designs.

Produced and conceptualized by AVENUE Models’ CEO Rusch Raymaker in collaboration with builder and designer of Ztique, Zasa Rossini, “Vamps and Vixens” was another AVENUE triumph.

For your viewing pleasure, please click on the video below to once again share in the fantasy created by AVENUE Models and EXXESS Designs.

More photo’s can be viewed on Flickr

AVENUE Models provides proof for SL Models Academy scam

Upon our post about the scam that SL Models Academy did not get away with, they promptly changed the template of their agency blog which was mimicking AVENUE’s. No doubt the template is free for all and that anyone is free and able to use it but the semblances from copying our Academy’s notecard to imitating the agency’s blog was just too close for comfort.

Now, SL Models has issued a “pronouncement” in their latest blog entry which we believe to mean an announcement. In this announcement, SL Models Agency has cried out slander believing an untruth has been issued out in various blogs and namely by our media partners such as Runway Magazine. To set the records straight for everyone, here is the proof we received in the copying of our notecard and curriculum.

Here is AVENUE Models Academy’s notecard for our curriculum and student info and was created by our Vice President Kryptonia Paperdoll:

AVENUE Models Academy Curriculum notecard

AVENUE Models Academy Curriculum notecard

AVENUE Models Academy Curriculum notecard

AVENUE Models Academy Curriculum notecard

And here is SL Models Academy notecard copying our curriculum word for word and making the same claims of AVENUE Models Academy’s instructors from reknowned fashion entities Runway Kidz and Runway magazine and blindly leaving Rusch Raymaker CEO of AVENUE Models Academy inside as a payment contact along with reference of a portfolio shoot with our AVENUE Studio photographer within the course. This card as you can see is signed off by Vanessa Knoller herself, CEO of SL Models Agency and SL Models Academy. And we have included to show you the properties of this same notecard to show you that the creator of the card was by our Academy’s Head Instructor, Kryptonia Paperdoll.

SL Models Academy notecard

SL Models Academy notecard

SL Models Academy notecard

SL Models Academy notecard

Properties of SL Models Academy notecard

Properties of SL Models Academy notecard

We would have happily settled for a public apology and and a retraction of using our notecard and curriculum. What would have taken us weeks to have worked on has been nonchalantly taken by someone who obviously so indiscriminately have taken and made her own.

So before anyone cries out slander against us or our esteemed business partners may the truth and the evidence speak for itself. Let God as Vanessa Knoller had put it and the rest of us truly be the judge of that.

Last but not least, we would like to thank those that have rallied around us with their support and comforting as they know how hard we work at making AVENUE a professional outfit. We wish to lay this matter to rest after this as we have many big exciting projects to work on and our time and efforts can be put to better use to bring to SL fashionistas new and exciting experiences like never before. To better, bigger and more beautiful things in SL…so stay tuned! 🙂

SL Models Academy rips off AVENUE Models Academy

It has come to our attention that SL Models Academy has copied and stolen AVENUE Models Academy curriculum and student information wholesale making the same claims to have instructors from Runway Kidz and Runway Magazine. What Vanessa Knoller, Head Instructor of SL Models Academy (and also using the same titles as our Academy) forgot to do was in duplicating the whole Academy Info notecard word for word was to change who to pay to. So it was by chance and a twist of fate that due to a careless copycat and thief that several model trainee applicants came to us with payments for the course.

We wish to announce that there is no association with SL Models Academy who are obviously lying when they say they have the same top models and instructors teaching the course and trying to offer the course for cheap. At AVENUE we are strong perpetrators of originality and preserving the highest levels of quality and professionalism in what we do.

Imitation can only be regarded as the highest form of compliment but let it be known that we have no association with thieves of any kind in SL least of all SL Models Agency which obviously lacks their own ideas and most of all integrity. AVENUE will never support the same for rip offs of designers and any other creators in SL.

Here is Runway Kidz statement to support this report http://runwaykidz.wordpress.com/