Couture AVENUE Juicy Haute :: Exclusive Sale!

Couture AVENUE  painted this summer with the dazzling collections from the most celebrated designers at the Juicy Haute Showcase.

left// AVENUE Model – Annough Lykin in the juicy [sYs] Acyd

right// AVENUE Model – Shenandoah Saintlouis in the avant garde [sYs]Sygne

And now find the chosen collection of the most unique and exquisite items from the showcase on a Special Sale for you here!

indulge and enjoy~

For more information and regular AVENUE updates join the AVENUE Magazine Readers group in-world.

AVENUE 3rd Anniversary

AVENUE 3rd Anniversary

It’s our turn to thank you. Join AVENUE as we celebrate YOU our amazing staff, clients, readers, supporters and fans, as we thank you for following us in our journey over the past 3 years.

With special guest performances from ChouChou and our own CEO, DJ Rusch Raymaker, this is surely an event not to miss.

Couture AVENUE Hunt ::
The designers of Couture AVENUE have left gifts throughout the sim for everyone to find. Leave no rock or runway unturned as you look for these amazing couture finds. *Opens Oct 31st at 1pm – Closes Nov 7th*

Dress Code – Goth Glam ::
Prizes will be awarded for best dressed male and female as well as a raffle with prizes like luxury yachts, GOL villas and cash prizes to be given throughout the event.

Couture AVENUE Hunt – 1pm
ChouChou Performance – 2pm
Closing w/ DJ Rusch Raymaker – 3pm


*a direct lm to the ChouChou performance will be distributed via the AVENUE Magazine Readers Group prior to the show.

For more information please see the official press release.

AVENUE Models Open Casting Results

After several weeks of preparation and the intense live auditions last week, the judges had the challenge of selecting the top finalists from 68 models and 5 show producers to now enter a round of interviews. And in no order of ranking, congratulations to the following who have been invited for the interviews next weekend :

Producers :

Emlies Xeltentat
Herradura Bear
Sweetest Sands
Phillip Dollinger

Models :

Ananya Mai
Angelik LaVecchia
Angelik Slade
Angels Milena
Apollo Call
Bety Dudek
Carilynn Ohare
Cieleste Magic
Dahlia Joubert
Daniele Eberhardt
Didier Rascon
Fauve Beaumont
Fuzz Lennie
Kay Fairey
Lars Foulsbane
Mangosio Lohner
Occasus Jayaram
Phillip Dollinger
Pure Nikolaidis
Sabine Blackburn
Trouble Inglewood
Vikeejeah Xevion
Winter Jefferson

Congratulations and all the best in your interview.

We would also like to thank the following esteemed judges who took time out of their busy schedule to help us in selecting the finalists:

Applonia Criss, Founder & Designer of CHANTKARE
Aradia Dielli, LELUTKA Partner & AVENUE Model
Jarl Soderstrom, CheerNo Manager & AVENUE Model | Stylist
Jesika Contepomi, Chief Marketing Officer of AVENUE Inc & AVENUE Model
Kryptonia Paperdoll, COO of AVENUE Models & Head of AVENUE Models Academy
Long Pausch, Creative Director & Designer, CHANTKARE
Mavi Beck, MIAMAI Store Manager & AVENUE Model | Blogger
Mimmi Boa, Miss Virtual World 2009, Owner of Evane Model Agency & AVENUE Model
Rusch Raymaker, CEO of AVENUE Inc
Salvo Waydelich, SW&MB Productions Owner & AVENUE Model

Love for McQueen Reigned Supreme

For the Love of McQueen

The much anticipated tribute to the late Alexander McQueen by AVENUE on Sunday at GOL was quickly filled up by a roomful of whose who in the fashion and media industry. It was no wonder why as 38 of some of Second Life’s top fashion designers were contributing their own unique design in tribute to McQueen and everyone was eager to see these designs for the first time. Spotted in the crowd were various participating designers that included the design teams of Lelutka, CHANTKARE and RFyre amongst others.

As guests arrived, AVENUE CEO & the Producer of this show and project, Rusch Raymaker played a selection of musical pieces from Alexander McQueen’s favourite musicians namely Michael Nyman and Phillip Glass. Then Angie Mornington of Fabulous Fashion TV took to the stage and took over the introductions of the show and the amazing designs unfolded to the delighted and enthralled audience.

Aleida Rhode in Casa Del Shai

Natasja Schumann in Indyra Originals' Sakura du Mort with Coquette Noir Ankle Boots & LeLutka Ultra Horns

Mui Mukerji in 3636's "You Will Be In My Heart" ensemble including hair

Jennaa Loire in Stainglass Widow by Stylissimo & Hat by AtomicBambi

Continue reading

For the Love of McQueen

For the Love of McQueen

AVENUE Models will be organising a tribute to the late Alexander McQueen showcasing a host of top Second Life® Fashion Designers, stylists, artists and members of the press, coming together to honor the provocative genius of this amazing designer.

The idea was initiated by AVENUE CEO Rusch Raymaker who shares “Alexander McQueen has been my greatest inspiration and I am sure for many of you too. It is my hope that we can come together to collaborate on something befitting for someone who made such a great contribution and impact in the fashion industry. This event is something greater than ourselves. It’s not about us really but about the man who gave us so much. Let’s give him a little something for everything he has given us.”

The organisation is underway and so far several of SL’s leading designers have signed up to collaborate in this homage to McQueen. The fashion show tribute on the 28th of February 12pm SLT held at GOL will culminate in a month-long sale of these dedicated creations at participating designers’ stores, of which 100% of sales proceeds will be given to a charity that Alexander McQueen was a patron of.

To lend your support and receive further updates, kindly join inworld group AVENUE Magazine Readers.

For any press queries, kindly contact Jesika Contepomi inworld or email at

Scandalous Saturday Ahead

Sensual, sleek, creative, adventurous, glamorous, and sophisticated are just some of the words used to describe Djod Karu’s creations. The streets where full of curious onlookers this past Saturday, anxiously awaiting the new Scandalous Collection from DIRAM. Ever since Djod Karu started creating daring designs people have been drawn to them. Saturday was no exception to that.

Vixie Rayna in DIRAM's Prerogative

Her collection unveiled in a New York City style urban street setting, with street lamps, apartment buildings, and even benches. The talented DJ Rusch Raymaker set the mood with upbeat tunes in the backdrop while the lovely Kryptonia Paperdoll hosted the show.

DJ Rusch & Kryptonia (Host)

The models walked the streets with confidence and sex appeal as they displayed DIRAM’s long awaited collection. You could feel the excitement all around, as people applauded and shouted praise as each design was revealed.

From luscious haute couture to risqué pant suits, DIRAM has what you are looking for to wet anyone’s appetite for fashion.

Avenue - Diram Scandalous Show 40

Avenue - Diram Scandalous Show 46

Avenue - Diram Scandalous Show 41

Djod Karu’s amazing creations will launch in store on January 30th, with the biggest party ever seen, hosted by DJ Rusch Raymaker, so make sure to save up those lindens, because these designs are worth owning.

DIRAM Scandalous Launch Party Flyer

Written by Augusta Carver

2010 The Future is Now! Presented by Rezzable with AVENUE Inc. | Treet TV

Amazing interview given by Ms Angie Mornington with the crew from Rezzable & AVENUE detailing the behind the scenes of their latest fashion collaboration “2010 The Future is Now”.

What does that mean exactly, the future is now? Where did you feel the world would be in 2010? Get the vantage point from some of Second Life’s top fashion designers as they carry this theme through their creations.

2010 The Future is Now! Presented by Rezzable with AVENUE Inc. | Treet TV
Fabulous Fashion Show Snapshot

We’d like to also thank the following designers for dressing up the show host and guests.
Angie Mornington was wearing Marketa Imperiale by Indyra Seigo of Indyra Originals
Rusch Raymaker was wearing Scylla Bounty Hunter by Nardya Rousselot of Nardcotix
Achariya Maktoum was wearing Mila by Mami Jewell of AZUL
Jesika Contepomi was wearing Elevator by Joy Laperriere of Magnifico

To be a part of the fun, join us Saturday at 7pm SLT at the closing party of “2010 The Future is Now”. AVENUE Models will be around socializing and grabbing the guests attention in each of the designer creations.

For more information please read the official press release.

Join AVENUE Magazine Readers Group in-world for regular updates.