Internet TV show “Life On Line” goes global


lifeonlinelogoSpaceJunky Partners In New TV Show!  

February 14th, 2008 – Sydney, Australia – A new internet TV program, Life on Line, launches on February 15th that delves into how people spend their lives online. Life On Line, as the name suggests is about how people are increasingly spending more of their lifetime using the internet.

The TV show is the brain-child of Australian journalist Steve Cropper, creator of My-Metaverse ( a social network for people involved in the new media arts on the web. The producers have made this program using ‘machinima’ (machine cinema), the same technology used in popular computer games and 3D virtual worlds such as World of Warcraft and Second Life.

“We want to go deeper into how people around the world use their online time for news and entertainment, creativity, love, friendship, business, shopping, political engagement, work and play – or any other reason”, said Executive Producer and host, Steve Cropper. “We also scan the internet for emerging new talent – musicians, movie makers, writers, bloggers – anyone who is contributing to the richness of digital life”.

Life On Line  includes a cast of seasoned bloggers, journalists and entertainers including Australian band, SpaceJunky – three people living in the US, Australia and Malaysia who collaborate, record, produce and market their music online. The line-up also boasts the Marketing Director of the Association of Virtual Worlds, Andrew Peters, of Singapore. He is also a practitioner of social networking and internet marketing campaigns. Every episode features internet news man Sigmund Leominster, a veteran blogger. The cast also includes a practicing Sydney Psychotherapist who’s online name is Dr Roman Candle. He covers a range of behavioural issues describing how people interact with each other in a virtual environment. There are guest comedians and musicians and interviews with people making news across the internet.

This program is made in the style of a popular TV chat show but Executive Producer and host, Steve Cropper has not tried to re-create Conan O’Brien or Jay Lenno. He said that his style is pacey and energetic but he’s not so much of a ‘wise-guy’. “I do admire these hosts. It’d be great to have that kind of horse power. But our show is more down to earth and homey. We are engaging with people sitting at their computers and whilst we aim to give viewers that big TV show ‘look’, we are also going for a more personal and intimate ‘feel'”. 

In classic social media style, content for the show is driven by viewers who can join the viewers’ group and offer their thoughts and ideas for content on the program and the future direction of Life On Line .

Initially available on 17 websites across the internet, Life On Line  is free to any website including private blogs and personal websites.

Information is available at and can also be viewed at

The official launch will be on 14th Feb at 6.00pm sl time at SpaceJunky Island.


For more information please contact Bella Dutton

Life On Line Representative and SpaceJunky  SL Publicist



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