LA DOLCE VITA

★ AVENUE Models ★

FOR IMMEDIATE RELEASE

PR Contact: Jesika Contepomi, Vice President of Marketing, AVENUE Inc.

LA DOLCE VITA  –  AN ITALIAN FASHION SPECTACULAR

March 2, 2009, AVENUE Models presents LA DOLCE VITA to the runway.  A compilation of SL’s finest Italian designers, both veterans and new, get together on one stage to showcase their latest collections.

La Dolce Vita, Italian for ‘The Sweet Life’, was hailed as the most widely seen and acclaimed European film of the 1960’s, directed by Federico Fellini.  Few realize that Fellini’s initial inspiration for the movie was a dress created by designer Cristóbal Balenciaga.  Balenciaga was an innovator in his use of fabrics, is noted for contributions to the fashion industry such as the tunic dress and high-waisted baby doll dress, and his sculptural creations were considered masterworks of haute couture in the 1950’s and 1960’s.  La Dolce Vita, reminiscent of Balenciaga’s trendsetting creations, depicts the lives of Roman celebrities in the early 60’s.  Fellini filled the screen with vibrant colors and elegant motions giving one a feeling of sweet dreaminess.

Please join AVENUE Models as they showcase LA DOLCE VITA filling your screen with the same elegance and vibrance of SL’s finest Italian collections from Addoro Design, Alatiel Fashions, Anubis Style, Bolero Collection, DD Style, Diorsis Hair Design, Jador Fashion, Lady Thera, and Preciosity of Style.  This stellar fashion presentation, conceptualized by director Rusch Raymaker, AVENUE CEO, and managed by AVENUE Designer Liaison Livia Mastroianni, will be given an avant garde treatment in choreography and set design in collaboration with dance choreographer Pyper Dollinger and special appearance by the entertaining and graceful SPIRIT Dazzlers.

When:
8 March 2009   –   1pm SLT

Where:
SLurl:  http://slurl.com/secondlife/First%20Meta%20II/115/129/496

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Addoro Design, a collection of true style and grace by Mew Denimore.  Designer, Builder and DJ, Mew is a woman of many creative talents.  From her early days in SL, she sought out her own originality by creating clothes, and from there she began to design professionally.  It was the demand of her first customers that pushed Mew’s career to where it is today.  She is now an emerging designer, creating everything from skins, shoes, to even sculpties for her outfits, always paying attention to the smallest details.  Addoro Designs gives one an original and unique styling with a touch of charisma and life.  Mew also offers personal dress making on commission and custom print design services.  For more information please visit her mainstore in Piazza Italia.

Slurl:  http://slurl.com/secondlife/BEST%20OF%20ITALIAN/75/235/22

Alatiel Fashions, from the creative mind of Alatiel Malies, is a collection of designs that started within scrapbooks from her teen years.  Alatiel’s youthful sketches have been revitalized within SL, proof that excellence can be realized from even our less graceful attempts.  Her styles vary from casual to elegant and sophisticated to sporty, or even for those who are looking for shock factor.  A girl who wears Alatiel is prepared for every occasion.  Men who wear Alatiel not only stand out, but catch a woman’s glance.  Thanks to the designers ability to interpret both the male and female mind, Alatiel Fashions hits our most inner emotions.  For more information please visit her mainstore in Piazza Italia.

Slurl:  http://slurl.com/secondlife/PIAZZA%20ITALIA/229/87/24

Anubis Style, designs from the beloved Anubis Hartunian, is known for it’s vibrant hand drawn textures.  A self-taught painter, practicing Mandala painting, Anubis likes to play with colors, mixing and melting them together deepening their variants and tones.  She has discovered a new language with color, a language that touches everyone differently and brings out unique aspects of one’s personality.  Anubis’ unique custom work has won awards.  Most recently her hand drawn suit for Miss Virtual World, Mimmi Boa, was auctioned for “Make-A-Wish Foundation of America®”.  Anubis Style has been showcased by the top agencies of fashion in SL and published in the best magazines.  For more information please visit her mainstore in Piazza Italia.

Slurl:  http://slurl.com/secondlife/BEST%20OF%20ITALIAN/197/230/22

Bolero Collection, created by Amanda Bolero in 2006 started as an expression of her creativity in furnishings and has grown to stunning designs of fashion and accessories.  Self-taught, Amanda has a great passion for painting and sculpture that is clearly seen in her ornate details.  Unique in her stylings, Amanda is not only able to satisfy her customers but go beyond their imagination with her elegance and originality.  The Bolero Collection is rich with woven elaborate textures, defined sparkle, dresses from romantic to high fashion, and casual to sexy.  It’s Amanda’s personal touch for perfection that distinguishes her brand and makes it suitable for all occasions.

Slurl:  http://slurl.com/secondlife/Bit%20Bat%20Bot/153/224/24

DD Style, the creation of designer Dadina Dosei, was born in September of 2006.  Bringing her RL creativity as clothing and jewelry designer to SL, Dadina immediately established herself.  She says destiny brought her companion, JhonnyGiò, a RL graphic designer, to her and since both have dedicated themselves to fashion.  A brand for women that are looking to show off their personality and femininity, DD Style will put you at the center of attention.  From the luxurious and elegant evening dresses to their sophisticated clothes for everyday wear, DD Style is a tribute to femininity with it’s lace, embroidery, sequins, and silk designs – all a profile of seduction.  With it’s thorough craftsmanship for an international market, DD Style brings dreams to reality.  For more information please visit her mainstore in Piazza Italia.

Slurl:  http://slurl.com/secondlife/PIAZZA%20ITALIA/229/169/24

Diorsis Hair Design, is the work of RL hairdresser and wig designer Safia Ellen Sieslack, Diorsis Rossini in SL.  Running her hair salon by day, Second Life is a place for her to showcase her work and creativity by night.  Diorsis gives each style a unique touch and her ornate detail can be seen within each fine hair.  For more information please visit her website, http://www.safiaellensieslack.com/

Slurl:  http://slurl.com/secondlife/Manifest/180/207/67

Jador Fashion, the impeccable designs of Ziamela Loon, started in October of 2007.  With her creative mind and quick talent, Ziamela decided to begin creating her own fashions when she first started SL, not having an unlimited surplus of L to shop with.  Thankfully for us her talent has evolved into what is now known as Jador Fashion.  After a recent rebranding from the earlier name of “Vanity Affaire”, Ziamela renamed the collection with the help of her two new business partners.  Her designs range from the elegance of high fashion to the simplistic nature of her casual wears.  And from here she notes the sky is the limit and says there is no telling what her crazy mind will invent next.  For more information please visit her new mainstore on the Jador Fashion sim.

Slurl:  http://slurl.com/secondlife/Jador%20Fashion/9/164/25

Lady Thera, a Mantova trademark, by creator Thera Taurog opened her first store in Mantova where it still remains today, her designs are a true testament to art and fashion.  Lady Thera describes her dresses as an interpretation of art from the greatest painters of all times. Giving one an ability to wear Renoir, Van Gogh, Pollock, Cézanne and many others.  An expression of color, many colors, in any possible combination brought to our second lives by Thera’s imagination.  She may have opened in Mantova but her creations are now recognized, not only in Italia, but throughout the grid for their vibrance and innovation.  For more information please visit her mainstore in Mantova.

Slurl:  http://slurl.com/secondlife/Mitcom%20Experience/128/73/137

Preciosity of Style, the creations of eclectic stylist and designer Brenda Clellon, is all about charm and seduction.  A collection in value with her fine elaborate textures, she’s seducing us with a play for fantasy.  The name of Brenda’s most recent collection “Sweet Dreams” really speaks for itself.  Clothes that make one dream and imagine.  The lingerie will drive your partner crazy with it’s elegance and sensuality and is made for women who aren’t afraid of attention.  For more information please visit her mainstore in Piazza Italia.

Slurl:  http://slurl.com/secondlife/BEST%20OF%20ITALIAN/68/26/24

SPIRIT Dazzlers, directed by Pyper Dollinger is a team of classy ladies that cheer, dance, & model at charity events, promotional events, fashion shows, & in SPIRIT ads each month.  Please visit the teams website at http://www.spiritdazzlers.com for details on upcoming Dazzler appearances.

Website:  www.spiritdazzlers.com
Slurl:   http://slurl.com/secondlife/Plush%20Omicron/35/186/22

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AVENUE Models is SL’s premier modeling agency with the most magnificent and professional setup for top supermodels.

AVENUE Inc, is the umbrella company for AVENUE Models, AVENUE Studio, AVENUE Models Academy and AVENUE Magazine.  AVENUE was founded by Rusch Raymaker, CEO, and by her side is a team of highly professional and qualified fashion, creative and marketing professionals striving to continuously take the world of fashion to another level.

For more information please contact Jesika Contepomi, Vice President of Marketing for AVENUE Inc.

Email: jesika.contepomi@gmail.com

La Dolce Vita Flickr Set

Website:  http://www.avenuesl.com

Slurl:  http://slurl.com/secondlife/Royal%20Properties/246/188/23

© AVENUE INC PRESS RELEASE MARCH 2009